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Mi Familia Vota!

Hispanic Civic Engagement: An Investment in the Future
People of Hispanic descent living in the U.S. are America’s largest and fastest growing minority group, 1 in 7 people nationwide, and half are under 18 years of age. The growth of the Hispanic community has been felt most strongly in the southwest (which will certainly gain electoral representation following the 2010 census) but is by no means limited to that region. North Carolina, for example, is one of the states experiencing the most rapid rise in Hispanic residents. In the four largest states – California, Florida, New York, and Texas – Hispanics will be one-quarter to one-third of the electorate by 2020.

Unfortunately, Hispanic civic engagement is not keeping pace with population growth. Hispanics accounted for half of the nation’s population growth between 2000 and 2004 but comprised just ten percent of the increase in votes cast. Investing in and empowering the Hispanic community through voter registration and leadership development is an investment in the future – and one that must be made now.

Mi Familia Vota is a non-partisan grassroots program of People For the American Way Foundation that seeks to increase the active participation and prominence of Hispanics in the American political process through voter empowerment, leadership training, and civic engagement. The program’s detailed 2006-2008 expansion plan targets 178,000 new registered voters in Florida, Arizona, and Pennsylvania in 2006 (with opportunities in New Jersey under review), and significant Hispanic populations in two more new states in each of the next two years. By 2008, Mi Familia Vota is projecting a total of 750,000 new Hispanic voters in at least 7 key states.

Success in Florida Lays Foundation for Seven-State Impact

Launched in partnership with the Center for Immigrant Democracy, Mi Familia Vota made headlines as Florida’s most successful nonpartisan Hispanic voter registration and turnout project in 2004. Mi Familia Vota applied rigorous methodologies for voter engagement and quality control that successfully registered 72,000 new Hispanic voters, 40 percent more than its original target, with an unprecedented 99 percent acceptance rate by elections officials, and at a cost of just $10.97 per voter, well under the industry average. Mi Familia Vota also pioneered get-out-the-vote strategies that worked, mobilizing well over two-thirds of those registered to go to the polls. (A post-election survey conducted by Bendixen and Associates put turnout at 88 percent.)

More than one million Hispanics voted in Florida on November 2, 2004, compared to 666,000 in 2000. But PFAW Foundation was committed to a sustained, long-term effort, not one limited to a mere election cycle victory. That is why the Mi Familia Vota program also incorporated a leadership academy to ensure the personal development of community leaders and put in place innovative income models to help sustain funding for a permanent community presence.

Mi Familia Vota’s 2006 Frontier: Arizona, Florida, and Pennsylvania

Mi Familia Vota’s proven organizing model is now going national, building from strength and accountability but avoiding a cookie cutter approach through close local partnerships. In Florida, Mi Familia Vota is targeting 94,000 new registrations, close to a fifth of the eligible universe. We are concentrating on seven counties home to more than 80 percent of the state’s Hispanic residents: Miami-Dade, Broward, Orange, Osceola, Hillsborough, Seminole, and Palm Beach. Mi Familia Vota’s operations in Arizona are focused on Maricopa County, targeting 60,000 new registrations in and around Phoenix, where roughly half of the state’s unregistered Hispanics live. The Lehigh River Valley in Pennsylvania is a stronghold of Hispanics of Puerto Rican descent and South Philadelphia has a vibrant emerging Mexican-American community. Sixty percent of Hispanics available to be registered live in Berks, Lancaster, Lehigh, Northampton, and Philadelphia countries. Mi Familia Vota is targeting roughly half, some 24,000 new registrations.

Mi Familia Vota’s Eye on the Future

In each new state, Mi Familia Vota will educate voters on the issues at stake in the public debates and conduct a range of Election Protection activities (advocacy with election officials, litigation, and the provision of bilingual, legally trained monitors at the polls) to ensure their votes are counted. Mi Familia Vota is developing Hispanic leaders with deep roots in their communities and states by teaching important leadership skills through workshops and on-the-ground training. These skills enable Hispanics to work proactively to champion causes and issues for the benefit of their respective communities.

Coast to coast, Mi Familia Vota will promote greater, sustained civic engagement by working year round to keep Hispanics engaged and educated on issues and on the American political process, and encouraging them to participate within that process as an important means of improving their communities and their families’ quality of life.

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